In 2022, Violent Gentlemen (VGHC) took ownership of the Ontario Reign Online & Arena Store.

Established in 2011, they started the Violent Gentlemen Hockey Club (clothing company) with the intention of creating the products they felt the hockey community was missing; timeless, yet topical hockey apparel and accessories built for all fans and players, regardless of what team you cheer for.

They are here to be a pillar of the hockey community. To create a clothing brand that fans all over the world can be proud to have helped build themselves. Their daily mission involves making things that enhance this community's day-to-day from products to events to digital platforms where we connect.